Public Training
Thailand Management Association
Public Training

Design Thinking Intregation: from Thinking to Doing

Design Thinking Intregation: from Thinking to Doing

Design Thinking Intregation: from Thinking to Doing

*หลักสูตรแนะนำ สำหรับผู้ที่มีความรู้พื้นฐาน Design Thinking*

ในยุคที่นวัตกรรมเข้ามามีบทบาทต่อวงการธุรกิจเช่นในปัจจุบันนี้  Design Thinking เป็นอีกหนึ่งเครื่องมือสำคัญที่หลายองค์กรเลือกใช้เพื่อการพัฒนาธุรกิจ อย่างไรก็ตาม บางองค์กร อาจประสบปัญหาการใช้เครื่องมือ Design Thinking จนทำให้การพัฒนาธุรกิจยังไม่ประสบความสำเร็จ ไม่เห็นผลแบบที่ควรจะเป็น หรืออาจเกิดคำถามตามมาว่า หลังจากนำ Design Thinking มาใช้ในองค์กรแล้วจะต้องทำอย่างไรต่อไป...

TMA นำเสนอหลักสูตร “Design Thinking Integration: From Thinking to Doing” ซึ่งถูกออกแบบมาเพื่อช่วยให้ท่านนำเครื่องมือ Design Thinking ไปใช้ในองค์กรด้วยความมั่นใจ พร้อมรับคำแนะนำอย่างใกล้ชิดจาก Dr. Leon Segal -  Facilitator จาก Silicon Valley ที่มีความเชี่ยวชาญและประสบการณ์ในการให้คำปรึกษาด้านนี้กับองค์กรชั้นนำต่างๆ มากว่า 25 ปี

Course Detail

Many organizations have applied design thinking methodology to their organizations but faced the difficulty to make it success.
Therefore, the workshop is design for participants to learn how to make Design Thinking
 really works and what they should do after they applied  Design Thinking to their works.

Target Group: 
• Middle to top management
• Owner / C-level of Mes or leading Startups
• Professional & talent in R&D, technology & innovation, merketing, business development

Course Overview: 
• Review of design thinking methodology: foundation, mindset, skills, and tools
• Identifying elements of design thinking that best fit organizational requirements, strengths, and weaknesses
• Work in teams to develop new work processes and practices for adopting design thinking into organizations
• Individual participants design new activites that will help their organization integrate design thinking into innovation processes

Course Theme: 
• Integration of design thinking into organizational work processes
• Learn to prototype and test new activities and work practices
• Adapting design thinking mindset to fit organizational cutlure
• Learn to innovate in a team setting and apply to individual objective

Course Outcome:
• Participants will leave with a detailed outline of new design thinking work process to implement and test in their organization
• Identify specific design thinking skills and tools that best fit your organizational processes and culture
• Understand the fundamentals of collaborative creativity and how design thinking can enhance innovation objectives

Leon Segal, Ph.D. has over 30 years of experience in human factors, product innovation, and experience design, including leading an IDEO office and work at NASA. His work on empathy and design and his insight that “innovation begins with an eye” are cited in several bestselling books.

INNOVATIONSHIP is formed out of a shared passion for helping people to apply the creative, collaborative approach of design thinking to solve tough problems. With a shared background that began in the 1980s, they worked together both as colleagues at IDEO. Since then, they have helped startups, midsize firms, multinationals, and academic institutions around the world bring this essential process into their organization.


2 Days

April 28-29, 2020

Oriental Residence Bangkok, Wireless Rd., Bangkok

  TMA member Non-member
Early Bird** 40,000 THB 50,000 THB
Regular Price 45,000 THB 55,000 THB
Pack of 3 105,000 THB 135,000 THB

* All fees are further subject to 7% VAT
* There are only 25 seats available for this workshop
** Early Bird period is until Febuary 28, 2020

For more information please contact TMA
Ms.Supara Tel 02-319-7677 ext. 276