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The world is faced with various disruptions and one of them is critical to the businesses and the life of people. It is the technology disruption that presents us with the 5G communication, artificial intelligence (AI), blockchain, 3D printing, virtual reality (VR), augmented reality (AR), and Internet of Things (IoT), among others. Then, the world suffers another blow from COVID-19 with unprecedented impact on people, businesses, governments, etc. For businesses, COVID-19 has triggered increased usage of digital technologies and become a challenge for executives who try to lead their organizations through technological transformation. At the same time, COVID-19 presents businesses with opportunities to make some fundamental changes on the operating models that would enable them to thrive in the future. This year, the Corporate Management Excellence award goes to IBM Thailand Company Limited (IBM) for its technological advancement and management that stay ahead of its peers.
This is an era of accelerated uses of technology which anyone can manage their financial transactions on the internet network and smart phones. The lives of human beings are affected by an active role of the digital technology, making online financial transactions part of daily life. Thailand was among the first in ASEAN to adopt the UN e-commerce law, develop the national e-payment masterplan, and enact laws to support online transactions to facilitate safer and easier online financial transactions – promoting a cashless society
Marketing strategies must address on the changing consumer behavior. That is, what customers think, perceive, feel, value, say, and act upon. Businesses must catch up with the digital advancement and how consumers turn online to access products and services. Due to COVID-19, social distancing becomes and may remain the norm. Businesses must establish a digital platform that is efficient and secured for customers to be confident in the use of e-commerce and mobile applications.